When Kuehne + Nagel launched their new competitive strategy, "Focus & Excellence Strategy," in 2014, they needed a campaign website to reach out to their South East Asia and North East Asia employees. The strategy established a new set of values represented by the icon of the "KN Compass," and their new Global Vision: "The Most Respected Forwarding Logistics Group."

The aim of the campaign website was to strengthen the understanding of the new internal values and the strategy. Through designing the campaign website as a social portal, employees were able to learn about the new strategy, demonstrate understanding of the core values, and share their own experiences.