"A survey of 19 to 26-year-olds, conducted in China, Singapore and the U.S. by JWT Singapore, found that over 50% of young adults find it too time consuming and stressful to keep up with all their social media commitments. But now, they do not need to be stress anymore. Introducing, Kit Kat Social Break."

The Kit Kat Social Break is a desktop widget built on the Adobe AIR platform. Its purpose is to stand in as a automated social media responder on behalf of the users. Tying in with Kit Kat's tagline of "Have a break," this widget extends that to taking a break from social media but still making the user appear connected and cool.